Branding Identity

TRANSFORM

Boise State University is one of only eighteen institutions nationwide selected for the National Science Foundation’s prestigious Accelerating Research Translation (ART) program. The TRANSFORM initiative establishes Boise State’s mission to advance translational research university-wide. I developed a strategic brand identity that maintains visual alignment with established Boise State design standards while effectively communicating TRANSFORM’s distinct mission through targeted visual elements and consistent implementation across communication platforms.

Client:
Boise State University
Division of Research and Economic Development

Year:
March 2024

TYPODATA25

The TYPODATA25 branding and marketing campaign integrates typography, architecture, and computational design, inspired by the structural forms of the Sydney Opera House and the waves of the Sydney Harbor. By implementing TouchDesigner-generated patterns, I developed a cohesive identity system that maintains clarity, legibility, and consistency across print and digital applications.

Client:
Conceptual Project

Year:
February 2025

Instagram Post

This kinetic marketing campaign is a clear advantage to static alternatives as the moving generative patterns catch the attention of the viewer and increases their engagement with the post.

Digital Ticket

For the digital ticket, the expected information such as the scannable barcode and event title overlays the unexpectedly dynamic, kinetic design patterns—creating a more interesting and holistic design, elevating the initial inspiration of the Sydney Opera House’s dynamic architectural design and the crashing waves of the Sydney Harbour.